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Discover the beauty of health.

Discover your unique beauty

Are you ready for festival summer 2021? Even if this year it will again be very different from what we know, we are looking forward to it. The first event for us is the Kiyomi Festival in May. Never heard of it? We’ll tell you more.

Kiyomi festival takes place from May 6 to May 9 – get your tickets here

The Kiyomi festival was founded by Silvie & Dorian, a young couple from Berlin:

Our motivation for organizing KIYOMI is our friends and friends of friends who are struggling with the Corona situation and spending their newfound time sinking into self-doubt. …

How our Co-Founder Martin achieved his life goal

If you were to ask our team to describe our CEO Martin, the following words would pretty certainly come up: ambitious, determined, visionary and hard-working. And these are exactly the qualities that have enabled Martin to achieve his big goal in life: he made it onto the Forbes 30 Under 30 list!

Martin’s first company, kraftwerk, has developed lightweight fuel cell technology — so called advanced solid oxide fuel cells (aSOFCs)

“For 10 years, since the first list came out, I imagined how awesome it would be to be on it.”

Now that this step has been taken, you obviously wonder what his next goals could be. So we asked Martin:

“The IPO with kraftwerk and making SQIN a…

Earn 25,000 CHF in two minutes? No, we’re not talking about a suspect pyramid scheme here, but about winning the START Summiteer pitching competition! The final took place last weekend and we were part of it.

START Summit 3rd round winner: SQIN, START Summiteer winner in the category consumer goods.
START Summit 3rd round winner: SQIN, START Summiteer winner in the category consumer goods.

The START Summit ‘21 ended this weekend and we look back on a week full of great new experiences, exciting perspectives and lots of helpful input.

However, we were not only there as guests, but were able to participate quite actively — in the START Summiteer pitching competition! This was a complete success for us and we proudly emerge as the winner in the…


More than 100 000 happy users are already part of the #SQINfamily! Through our current campaign with the German GLAMOUR magazine, we were able to give many more women the chance to make the most of their skin.

Our beautiful inlay cards

In the current issue of GLAMOUR, each of the subscribers found one of these cards. But what was it about?
We had the chance to be featured in the magazine with an inlay card. When the readers scanned the QR code, they got the chance of a free skin analysis. And they could do it from home – simply via our app.

We are excited to make more and more women happy and help them improve their skin’s condition!

Germany as a nation of women founders? — Maria-Liisa Bruckert in interview with WirtschaftsWoche

Last year, we had the chance to participate in two fantastic Google for Startups programs. Out of this, many interesting connections and projects emerged for us. One of them: the cooperation of Google for Startups with the Handelsblatt Research Insitute. They joined forces to ask the question, “Is Germany a nation of female founders?”
The answer can be found in an extensive report — also including an interview with our co-founder Maria-Liisa Bruckert.

The speed at which start-ups operate is always very special — things and visions are chased at high speed and progress is extremely fast. That is why…

The Beauty Secrets of an Actress

For most of us, being a star is something we’ve dreamed of at one time or another. Thanks to our first SQIN Magazine column, we can now catch a glimpse of it! Each month, actress Jenny Löffler will give us insights into her life in front of and behind the camera.

Jenny Löffler should be familiar to fans of the German telenovela “Sturm der Liebe”

Make-up, curls, hair straightening, make-up removal, new make-up — this is what a typical day on set looks like in Jenny Löffler’s everyday life as an actress. Because of the constant styling, her skin and hair are very demanding. “That’s why,” she reveals to us, “I personally value high-quality…

How we handled the mobile working issue

For almost a year now, one thing has been on everyone’s mind: COVID-19.
For the economy in particular, the pandemic has become a major problem that needed to be dealt with appropriately.
But how exactly did we handle the situation at SQIN? What experience have we had with the mobile working issue and what did we learn from it?

Especially for us as a young start-up company, which still does a lot of things independently — from product photos to shipping — the switch to remote working was a big challenge. But we quickly got to grips with it.


The Golden Twenties didn’t start quite as we planned — you all might know why. Anyways, we are happy for what 2020 brought to us. Are you ready to travel back in time with us?

Co-Founders Martin & Maria

January: About new Beginnings

At the beginning of this year, our app had been on the market for just one month. The first campaign, the Advent Calendar was extended and therefore ended not before January.

… because we’ve won an award!
We are speechless and incredibly grateful: The Google Play Best of 2020 Awards are here and SQIN was chosen as one of the best apps in the category #PersonalGrowth on the German market!

This category honors apps that help their users to evolve their own personality and develop new habits. And this is exactly what our goal is: we want to help you with your transformation to well-being and a better life by helping our users discover their own skin type and thus helping them find cosmetics that match their skin perfectly.

We are so happy to have won this award and are grateful for our entire #SQINfamily. Only because of them we are constantly evolving and are just where we are right now.

Maria-Liisa Bruckert and SQIN in the international Google Program

You can not balance child and career? That is nonsense, thinks Maria-Liisa Bruckert. And she proves it, too: Our foundress is currently taking part in Google’s “The Female Founders Immersion” program for 12 weeks. With our company, she was selected as one of ten out of hundreds of international applicants.

“I am really proud to be part of such an extraordinary founders round.”

“Google has thoroughly tested us. The sustainable approach, in which our network and the support of other founders is very important to us as an independent platform, finally convinced them”, says Maria. SQIN has now gained four Google mentors all over the globe, who will support our beauty start-up in…

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