Germany as a nation of women founders? — Maria-Liisa Bruckert in interview with WirtschaftsWoche

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Last year, we had the chance to participate in two fantastic Google for Startups programs. Out of this, many interesting connections and projects emerged for us. One of them: the cooperation of Google for Startups with the Handelsblatt Research Insitute. They joined forces to ask the question, “Is Germany a nation of female founders?”
The answer can be found in an extensive report — also including an interview with our co-founder Maria-Liisa Bruckert.

The speed at which start-ups operate is always very special — things and visions are chased at high speed and progress is extremely fast. That is why…


The Beauty Secrets of an Actress

For most of us, being a star is something we’ve dreamed of at one time or another. Thanks to our first SQIN Magazine column, we can now catch a glimpse of it! Each month, actress Jenny Löffler will give us insights into her life in front of and behind the camera.

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Jenny Löffler should be familiar to fans of the German telenovela “Sturm der Liebe”

Make-up, curls, hair straightening, make-up removal, new make-up — this is what a typical day on set looks like in Jenny Löffler’s everyday life as an actress. Because of the constant styling, her skin and hair are very demanding. “That’s why,” she reveals to us, “I personally value high-quality…


How we handled the mobile working issue

For almost a year now, one thing has been on everyone’s mind: COVID-19.
For the economy in particular, the pandemic has become a major problem that needed to be dealt with appropriately.
But how exactly did we handle the situation at SQIN? What experience have we had with the mobile working issue and what did we learn from it?

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Especially for us as a young start-up company, which still does a lot of things independently — from product photos to shipping — the switch to remote working was a big challenge. But we quickly got to grips with it.

By…


The Golden Twenties didn’t start quite as we planned — you all might know why. Anyways, we are happy for what 2020 brought to us. Are you ready to travel back in time with us?

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Co-Founders Martin & Maria

January: About new Beginnings

At the beginning of this year, our app had been on the market for just one month. The first campaign, the Advent Calendar was extended and therefore ended not before January.


… because we’ve won an award!
We are speechless and incredibly grateful: The Google Play Best of 2020 Awards are here and SQIN was chosen as one of the best apps in the category #PersonalGrowth on the German market!

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This category honors apps that help their users to evolve their own personality and develop new habits. And this is exactly what our goal is: we want to help you with your transformation to well-being and a better life by helping our users discover their own skin type and thus helping them find cosmetics that match their skin perfectly.

We are so happy to have won this award and are grateful for our entire #SQINfamily. Only because of them we are constantly evolving and are just where we are right now.


Maria-Liisa Bruckert and SQIN in the international Google Program

You can not balance child and career? That is nonsense, thinks Maria-Liisa Bruckert. And she proves it, too: Our foundress is currently taking part in Google’s “The Female Founders Immersion” program for 12 weeks. With our company, she was selected as one of ten out of hundreds of international applicants.

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“I am really proud to be part of such an extraordinary founders round.”

“Google has thoroughly tested us. The sustainable approach, in which our network and the support of other founders is very important to us as an independent platform, finally convinced them”, says Maria. SQIN has now gained four Google mentors all over the globe, who will support our beauty start-up in…


The two founders Shirley Billot and Maria-Liisa Bruckert met each other within the selection of the international Google for Start-ups program. Now, Shirley’s KADALYS beauty products are entering the German market by collaborating with our AI Tech company.

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Maria-Liisa Bruckert (SQIN) and Shirley Billot (KADALYS)

KADALYS is the first eco-conscious brand with patented active ingredients from the banana plant, offering skincare products with efficacy, authenticity, and sustainability. This France based company is currently one of the most hyped beauty brands on the market and won several awards (Best Organic Brand, Best Indie Brand, …). Founder Shirley Billot put together the values of her native island Martinique and…


After being launched in 2019, SQIN — or, back then, BeQu — has developed continuously. After only a short time, mobilbranche.de has become aware of us and a little later, they published an article about us.

From today’s point of view, we are super proud what BeQu turned into since. We want to thank the author, Fritz Ramisch, for seeing so much potential in us back then.
But from the present perspective, we need to clarify a few aspects.

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Our founders — Martin, Maria and Björn

The first thing that catches the eye is the headline: “Mit BeQu Beautyprodukte umsonst bekommen” (Get free beauty products with BeQu)…


Whilst Björn and Maria went to Leipzig, Martin spent the day in Berlin at the GREENTECH FESTIVAL to celebrate change!
Sustainability isn’t only important for consumers in their daily life, but also for the ones developing and producing the goods. At the GREENTECH FESTIVAL by Nico Rosberg, Sven Krüger, Marco Voigt and Judith Kühn, all those forward thinkers meet up to exchange ideas and inspire each other.
Martin was there to hear all of it and was quite impressed.

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“I am dedicated to make a difference and change our planet for the better. …


Yesterday, our founders Maria and Björn went to Leipzig to attend the Investors Day by SpinLab and HHL. What they brought us from it? A lot of impressions, new contacts, inspiring perspectives and interesting stories to tell — about the future of investment, the most promising start-ups and everything they learned from the key note presentations. For instance: Alexander Thees (KfW Capital) excellently highlighted the importance of ESG as the foundation for successful investments in the future. KfW Capital describe themselves as a leader and role model in ESG Investing — definitely worth keeping an eye on!
We as SQIN can draw many learnings from it and are grateful for this awesome event. We can’t wait for next year!

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SQIN

Beauty’s Next Level

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