Sign in

Discover the beauty of health. //

Our co-founder Maria on reaching milestones and loving the challenge

A month ago, Maria pitched for us at START Summiteer, the START Summit pitching competition — and won the Consumer Goods category. We talked about her experience at the event and why SQIN is more than just her project.

Maria, it’s been a month since you successfully pitched us to win the Consumer Goods category. How did that feel?
Extreme! [laughs]
It was totally exciting, because of course you knew beforehand who was going to be there — highly talented and sophisticated people. The connection to St. …

My only wish this year:

This month, our co-founders Maria and Martin traveled to Frankfurt for an important partner meeting. Business trips and a global health crisis — how can that be compromised?

Until a little more than a year ago, business trips were almost part of the daily business of our founders. Not only important trade fairs, but also partner discussions or certain meetings required shuttling between Dresden, Berlin, Munich, Frankfurt and many more locations.

Then the Covid pandemic hit and turned everything upside down. Meetings with our business partners took place almost exclusively online. Of course, this also brought some advantages: you saved…

Discover your unique beauty

Are you ready for festival summer 2021? Even if this year it will again be very different from what we know, we are looking forward to it. The first event for us is the Kiyomi Festival in May. Never heard of it? We’ll tell you more.

Kiyomi festival takes place from May 6 to May 9 – get your tickets here

The Kiyomi festival was founded by Silvie & Dorian, a young couple from Berlin:

Our motivation for organizing KIYOMI is our friends and friends of friends who are struggling with the Corona situation and spending their newfound time sinking into self-doubt. …

How our Co-Founder Martin achieved his life goal

If you were to ask our team to describe our CEO Martin, the following words would pretty certainly come up: ambitious, determined, visionary and hard-working. And these are exactly the qualities that have enabled Martin to achieve his big goal in life: he made it onto the Forbes 30 Under 30 list!

Martin’s first company, kraftwerk, has developed lightweight fuel cell technology — so called advanced solid oxide fuel cells (aSOFCs)

“For 10 years, since the first list came out, I imagined how awesome it would be to be on it.”

Now that this step has been taken, you obviously wonder what his next goals could be. So we asked Martin:

“The IPO with kraftwerk and making SQIN a…

Earn 25,000 CHF in two minutes? No, we’re not talking about a suspect pyramid scheme here, but about winning the START Summiteer pitching competition! The final took place last weekend and we were part of it.

START Summit 3rd round winner: SQIN, START Summiteer winner in the category consumer goods.
START Summit 3rd round winner: SQIN, START Summiteer winner in the category consumer goods.

The START Summit ‘21 ended this weekend and we look back on a week full of great new experiences, exciting perspectives and lots of helpful input.

However, we were not only there as guests, but were able to participate quite actively — in the START Summiteer pitching competition! This was a complete success for us and we proudly emerge as the winner in the…


More than 100 000 happy users are already part of the #SQINfamily! Through our current campaign with the German GLAMOUR magazine, we were able to give many more women the chance to make the most of their skin.

Our beautiful inlay cards

In the current issue of GLAMOUR, each of the subscribers found one of these cards. But what was it about?
We had the chance to be featured in the magazine with an inlay card. When the readers scanned the QR code, they got the chance of a free skin analysis. And they could do it from home – simply via our app.

We are excited to make more and more women happy and help them improve their skin’s condition!

Germany as a nation of women founders? — Maria-Liisa Bruckert in interview with WirtschaftsWoche

Last year, we had the chance to participate in two fantastic Google for Startups programs. Out of this, many interesting connections and projects emerged for us. One of them: the cooperation of Google for Startups with the Handelsblatt Research Insitute. They joined forces to ask the question, “Is Germany a nation of female founders?”
The answer can be found in an extensive report — also including an interview with our co-founder Maria-Liisa Bruckert.

The speed at which start-ups operate is always very special — things and visions are chased at high speed and progress is extremely fast. That is why…

The Beauty Secrets of an Actress

For most of us, being a star is something we’ve dreamed of at one time or another. Thanks to our first SQIN Magazine column, we can now catch a glimpse of it! Each month, actress Jenny Löffler will give us insights into her life in front of and behind the camera.

Jenny Löffler should be familiar to fans of the German telenovela “Sturm der Liebe”

Make-up, curls, hair straightening, make-up removal, new make-up — this is what a typical day on set looks like in Jenny Löffler’s everyday life as an actress. Because of the constant styling, her skin and hair are very demanding. “That’s why,” she reveals to us, “I personally value high-quality…

How we handled the mobile working issue

For almost a year now, one thing has been on everyone’s mind: COVID-19.
For the economy in particular, the pandemic has become a major problem that needed to be dealt with appropriately.
But how exactly did we handle the situation at SQIN? What experience have we had with the mobile working issue and what did we learn from it?

Especially for us as a young start-up company, which still does a lot of things independently — from product photos to shipping — the switch to remote working was a big challenge. But we quickly got to grips with it.


The Golden Twenties didn’t start quite as we planned — you all might know why. Anyways, we are happy for what 2020 brought to us. Are you ready to travel back in time with us?

Co-Founders Martin & Maria

January: About new Beginnings

At the beginning of this year, our app had been on the market for just one month. The first campaign, the Advent Calendar was extended and therefore ended not before January.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store