The Golden Twenties didn’t start quite as we planned — you all might know why. Anyways, we are happy for what 2020 brought to us. Are you ready to travel back in time with us?

Image for post
Image for post
Co-Founders Martin & Maria

January: About new Beginnings

At the beginning of this year, our app had been on the market for just one month. The first campaign, the Advent Calendar was extended and therefore ended not before January.


… because we’ve won an award!
We are speechless and incredibly grateful: The Google Play Best of 2020 Awards are here and SQIN was chosen as one of the best apps in the category #PersonalGrowth on the German market!

Image for post
Image for post

This category honors apps that help their users to evolve their own personality and develop new habits. And this is exactly what our goal is: we want to help you with your transformation to well-being and a better life by helping our users discover their own skin type and thus helping them find cosmetics that match their skin perfectly.

We are so happy to have won this award and are grateful for our entire #SQINfamily. Only because of them we are constantly evolving and are just where we are right now.


Maria-Liisa Bruckert and SQIN in the international Google Program

You can not balance child and career? That is nonsense, thinks Maria-Liisa Bruckert. And she proves it, too: Our foundress is currently taking part in Google’s “The Female Founders Immersion” program for 12 weeks. With our company, she was selected as one of ten out of hundreds of international applicants.

Image for post
Image for post
“I am really proud to be part of such an extraordinary founders round.”

“Google has thoroughly tested us. The sustainable approach, in which our network and the support of other founders is very important to us as an independent platform, finally convinced them”, says Maria.
SQIN has now gained four Google mentors all over the globe, who will support our beauty start-up in our further development.
Co-Founder Martin Pentenrieder points out: “We benefit a lot from the experience and input of our mentors. …


The two founders Shirley Billot and Maria-Liisa Bruckert met each other within the selection of the international Google for Start-ups program. Now, Shirley’s KADALYS beauty products are entering the German market by collaborating with our AI Tech company.

Image for post
Image for post
Maria-Liisa Bruckert (SQIN) and Shirley Billot (KADALYS)

KADALYS is the first eco-conscious brand with patented active ingredients from the banana plant, offering skincare products with efficacy, authenticity, and sustainability. This France based company is currently one of the most hyped beauty brands on the market and won several awards (Best Organic Brand, Best Indie Brand, …). Founder Shirley Billot put together the values of her native island Martinique and an innovative cosmetics active ingredient. Shirley put a big part of her home into a new kind of beauty products: bananas. By the help of banana leftovers, she developed her own beauty line — the birth of KADALYS.
“Through KADALYS, I wanted to create inclusive, ethical skincare products with no compromise between high performance, naturalness and citizen engagement”, tells Shirley. …


After being launched in 2019, SQIN — or, back then, BeQu — has developed continuously. After only a short time, mobilbranche.de has become aware of us and a little later, they published an article about us.

From today’s point of view, we are super proud what BeQu turned into since. We want to thank the author, Fritz Ramisch, for seeing so much potential in us back then.
But from the present perspective, we need to clarify a few aspects.

Image for post
Image for post
Our founders — Martin, Maria and Björn

The first thing that catches the eye is the headline: “Mit BeQu Beautyprodukte umsonst bekommen” (Get free beauty products with BeQu).
Sure, Retention is super important for our app. This is the reason why we implemented free give-aways or, to take up another example from the report, a quiz feature. Nevertheless, there is much more behind SQIN than just free products, discounts or exciting magazine articles. In our app, retail is being completely redefined. Through matching the right people with the right products for the right price, a completely new shopping experience is being created. …


Whilst Björn and Maria went to Leipzig, Martin spent the day in Berlin at the GREENTECH FESTIVAL to celebrate change!
Sustainability isn’t only important for consumers in their daily life, but also for the ones developing and producing the goods. At the GREENTECH FESTIVAL by Nico Rosberg, Sven Krüger, Marco Voigt and Judith Kühn, all those forward thinkers meet up to exchange ideas and inspire each other.
Martin was there to hear all of it and was quite impressed.

Image for post
Image for post

“I am dedicated to make a difference and change our planet for the better. …


Yesterday, our founders Maria and Björn went to Leipzig to attend the Investors Day by SpinLab and HHL. What they brought us from it? A lot of impressions, new contacts, inspiring perspectives and interesting stories to tell — about the future of investment, the most promising start-ups and everything they learned from the key note presentations. For instance: Alexander Thees (KfW Capital) excellently highlighted the importance of ESG as the foundation for successful investments in the future. KfW Capital describe themselves as a leader and role model in ESG Investing — definitely worth keeping an eye on!
We as SQIN can draw many learnings from it and are grateful for this awesome event. We can’t wait for next year!

Image for post
Image for post

Image for post
Image for post

Today, we reached another milestone on our journey: the renaming of our app. BeQu becomes SQIN — our journey started with a fancy beauty game, went on with an advent calendar, to a cosmetics raffle and an interactive beauty magazine. Now, we are finally who we want to be: a professional mobile beauty assistant, making everyone feel good in their skin.

Although our name changed, our vision stays the same: We want to pave the way for everyone’s transformation to well-being. By introducing our new i-digital beauty consultant Quin, we are one step closer to reaching this goal. She will help our community to find the perfect products for their analyzed skin type.

Are you ready for our next steps? We, for one, can hardly wait.


Image for post
Image for post

We are proud to be featured in the Beauty Independent Magazine. Thank you Kelly Niesen and Juliane Lein for this amazing article about the digital future of the beauty industry and it’s retail.

We are looking forward to shape the beauty industry with our BeQu digital AI Beauty Assistant.


Image for post
Image for post

It is a great honor to be named as one of the currently best Start-Ups in Germany and being part of the next batch of the German Accelerator.

The BeQu Team is looking forward to enter the U.S. market by storm.

About

SQIN

Beauty’s Next Level

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store